SaaS Accelerator
We help founders access investment. Our SaaS Accelerator will get you investor ready with 6 evening workshops led by industry experts, as well as introductions to those all-important lead investors. If you want to stand out against the competition, meet investors and close your next funding round, apply today!
How we help.
No cost.
No Equity.
Get Investor Ready.
Introductions to Lead VCs.
Eligibility Criteria.
SaaS Startup
UK Registered
1-3 Years Trading
Pre-seed / Early Seed
Able to demonstrate market traction
Minimum 1 active client or pilot
Why SaaS.
SaaS has been a long-time favourite of investors – with more than 70% of the Series A funding rounds announced in 2022 being raised by B2B SaaS companies.
The Problem.
It has never been more difficult to get in front of investors given the competitive landscape.
Our Solution.
Our SaaS Accelerator will get you investor ready with 6 evening workshops led by industry experts as well as introductions to important lead investors.
Our Programme.
WEEK 1
NAVIGATING
THE WORLD OF FUNDRAISING
Spring 2024 TBC
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The Workshops.
WEEK 1
NAVIGATING THE WORLD OF FUNDRAISING
Spring 2024 TBC
We kick off our six-week Accelerator by opening the floor to each of our cohort members, as well as experts of the corporate finance landscape, who will map out the world of funding.
We'll also be joined by SaaS founders who have successfully progressed through the investment journey, offering you first-hand advice and what they wish they'd known to begin with.
WEEK 2
ALL THINGS LEGAL
Caroline Urban, MBM Commercial
Spring 2024 TBC
Do you want to make sure you have all of your legal ducks in a row, so you can scale your business safely? Then join Caroline of MBM Commercial for her legal workshop.
This workshop will cover everything from setting up, to contracts, to trademarking and protecting your brand, to the legal side of attracting investment for your business (and much more).
WEEK 3
CONDUCTING MARKET
RESEARCH
Will Hargreaves, Pioneer Research
Spring 2024 TBC
In this workshop you'll learn the vital primary and secondary market research strategies to shape value propositions, validate ideas and pitch ventures, and predict consumer behaviour.
We'll run through where you can find crucial data, how to pick the right customer segment, how to size a market, and so much more.
WEEK 4
MARKETING 101
Neha Divanji, Growth Spin
Spring 2024 TBC
Digital Marketing Agency, Growth Spin works with tech startups and are experts in making the impossible happen for their clients. Whether it's transforming their brand, increasing leads and traffic to their website, or surpassing PPC expectations.
In this workshop, discover the power of brand performance for your startup. Neha will run our cohort through everything from brand guidelines and launch plans to social media, SEO and content creation.
WEEK 5
HOW TO BUILD A PRODUCT LED SAAS COMPANY
Paul Sullivan, Digital BIAS
Spring 2024 TBC
In this workshop, Paul Sullivan of Digital BIAS will run you through the key components of building a product-led company.
You will look at the organisational needs, the financial needs, the strategic needs, your go-to-market approach and optimised onboarding. You will take away the key needs to effectively plan your PLG approach and build that into your roadmap and pitch deck.
WEEK 6
PITCH NIGHT
Spring 2024 TBC
The final workshop of the series puts everything you've learned during the programme into practice. Four members of the cohort will be selected to present their new and improved pitch.
The pitch night event will give each of the 4 presenters the chance to receive valuable feedback from the experts and your fellow founders.
With your sharpened skillset and comprehensive feedback, you'll be ready to present your business to that all-important investor panel.
